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Not Afraid: Marketing for HR.
Posted on April 5, 2016 7 Comments
“I attempt these lyrical acrobat stunts while I’m practicing that I’ll still be able to break a motherf-ing table over the back of a couple old ladies and crack it in half, only realized it was ironic … after the fact.” – Eminem, Rap God One of the most overused and hackneyed clichés in the […]
Phoning It In.
Posted on April 9, 2015 2 Comments
If you want a business case or case use for the importance of mobile recruiting adoption and optimization, you don’t really have to look far. Hell, there’s a cottage industry of content marketing and conferences dedicated specifically to the whole “mobile” category – which is all kind of silly and specious. Talking about the potential […]
Candidate Experience: Rage Against the Machines
Posted on October 21, 2014 3 Comments
We talk a lot about the marketing and recruiting overlap in our industry, a discussion that’s largely theoretical – like almost every trending topic in an industry desperately searching for professional validation. If you’re one of those talent practitioners still denying the fact that recruiting and marketing have become more or less indistinguishable need to […]
Ludicrous Rollout: Swag Don’t Come Cheap In HR Tech
Posted on October 14, 2014 1 Comment
I’m not generally one to call for austerity, considering I often find myself the beneficiary of vendor largesse. But at last week’s annual HR Technology Conference, I noticed that an industry more or less emerging from macroeconomic famine might be enjoying the bull market feast just a little too much – and are recklessly spending […]
On Starting A Career
Posted on June 2, 2014 Leave a Comment
LinkedIn seems to be pimping this #IfIWere22 thing kind of hard, which is cute, considering that basically puts this retrospective series already out of the most desired online demographic. But for those Golden Girls aficionados, 60 Minutes enthusiasts and Murder She Wrote fans who think that LinkedIn is, in fact, a social network, 22 sounds like […]
Press Release Released For Sake of Releasing Press Release
Posted on February 14, 2014 Leave a Comment
TALENT, OREGON – Feb 11, 2014 (WORTHLESS WIRE) — GenericTech, a leading provider of people empowerment solutions, announced today that the company is putting out a press release simply for the purposes of putting out a press release. This revolutionary PR approach goes far beyond traditional content marketing to focus on an engaging user experience […]
Once Upon A Time: A Post in 3 Acts
Posted on January 24, 2014 Leave a Comment
FADE IN: Act I: Set-Up The shaman figures prominently in many Precolumbian and aboriginal cultures, and for millennia they acted as stewards of an oral legacy stretching back to time immemorial. Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural – it was story […]
HR Trendspotting: A Look Ahead at 2014
Posted on December 9, 2013 2 Comments
It’s the holidays, which means it’s that special time when B2B marketers start pushing lazy, self-congratulatory content (“our favorite posts of the year!”) and, even more noxious, the prediction post. You know, the kind where bloggers talk about what’s going to happen next year. Which is weird, because you’d think if bloggers could predict the […]
6 Social Media Content Marketing Lessons
Posted on December 3, 2013 Leave a Comment
6. People Hate Long Leads. People love numbered lists.
Smoking Hashtags
Posted on November 1, 2013 Leave a Comment
TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream. […]
Snark Attack 