Here’s a good way to kick off a new year: for the first time in like, a decade, I’m actually not dreading writing one of those annual preview posts. See, if you’re in the recruitment content marketing business (a pretty shit nice, TBH), every year, you’ve got to put out a mandatory forecast into the trends and topics to expect in talent.
I’m about to out myself here – for the last 4 years, I’ve actually recycled the same post – the only modification being the year in question. They’ve been among my more popular articles, despite the fact I run the same copy and “predictions” every. Single. Year.
Except this one.
There is a myth that’s been perpetuated in our perpetual prison state that the purpose of incarceration is rehabilitation.
The term “debt to society” has become ingrained in our vernacular as a shibboleth for sentencing; inherent is the notion that this debt can, in fact, be repaid. But the fact is, if society is the creditor, our terms are so onerous that they make payday loans seem innocuous.
It’s no secret that I’ve long hated the San Francisco area. These reasons, of course, extend beyond the more obvious, superficial stuff.
While I have a sincere and deep-seated animosity for Giants and Golden State Warrior fans, streets that perpetually reek of urine and the gratuitous usage of the word hella, the real reason I dislike NoCal is that it’s one of the most insular, provincial and out of touch places on the planet.
The bubble surrounding Silicon Valley isn’t limited to ridiculous valuations on ridiculous startups, but rather, to the prevalent mindset of a place that’s too busy worrying about what’s happening along Sand Hill Road or South of Market to take a step back and realize what’s going on in the rest of the world.
For a function long consigned to being something of a technological backwater, the very thought that the most ubiquitous, transformative and, arguably, the most innovative company in the history of technology has thrown its hat in the recruiting ring is, well, unbelievable.
So, if today’s official launch of Google Hire, the Mountain View based behemoth’s first foray into the HR Technology industry, causes some sort of cognitive dissonance and disbelief, well, that makes two of us.
Despite our near obsessive fixation on “employee engagement,” this term remains largely amorphous and highly ambiguous, a subjective subject at best.
Inherently, HR knows that an engaged workforce is more satisfied in their jobs, more productive at work, and generally stick around for longer tenures and lower pay.
These are all outcomes, we can agree, by which HR should be both managed and measured.
If you’ve never been to Terranea just south of Los Angeles, it’s hard to describe one of the most picturesque, and privileged, places in the world.
To get there, you have to go through the industrial cities of Torrance and San Pedro, past decaying factories and dilapidated houses, blue collar turned barrio, like so much of South Bay surrounding it.
You climb up a hill, and turn onto a two way, winding road, and suddenly, you’re coasting along the Pacific Ocean; if you’re lucky, you’ll see humpback whales or the occasional school of dolphins somewhere out in there in the azure waters.
I haven’t written on this site for quite some time; normally, I go through the motions of cross posting content from Recruiting Daily, which gets all my original content since, well, they pay my salary, but recently that platform has become ubiquitous enough where it seems a bit redundant these days.
The truth of the matter is, I feel like I owe the world a giant apology for underachieving of late. I know that’s not entirely the case, but for the first time in my life, really, the work has finally caught up to me. It’s not so much that I’ve lost my passion, or am burnt out – it’s just that I have suddenly found myself unable to pull all nighters any more. The single time of the day I could previously catch up and be productive has become impossible for me. The reason, of course, is because I am getting old.
If you know me, you know how hard it is for me to keep my damn mouth shut. It’s against my very nature to stay silent, particularly when I’m provoked. And yet, for much of the past year, that’s exactly what I’ve had to do when shit when south for some reason I’m still not entirely sure of, and I basically found myself in the first act of an episode of Snapped.
I will not comment any further on that issue, other than to say I think my restraint has somewhat redeemed an unredeemable situation in which that silence was too often construed as guilt, but even acknowledging the situation would have somehow given it credibility.
The thing about talent trends posts is that if it were possible to predict the future of recruiting and HR, we’d probably have figured out some way to make it suck a little less.
Of course, the glacial pace of change in these parts means that for the indeterminate present, 2017 Is shaping up to be same shit, different year.
I’m aware that trends posts are, well, trendy – and acknowledge that there’s no real need for me (or anyone else) to contribute more content to this canon of crap.