Posted on March 28, 2018
One of the foundational premises of talent sourcing lies in the fact that traditional search engines are notoriously bad at searching for individual people and profiles, particularly as they relate to jobs.
If you’re looking for something, search engines are great. If you’re looking for someone, obviously, there are a few inherent limitations to even the most sophisticated search algorithms.
Search results generally tend to reward “authority,” which works for measuring the relative influence of websites based on a myriad of factors like external backlinks, keyword density and referral traffic. This is why Wikipedia almost inevitably comes up at the top of the organic results for almost every search involving a place or thing.
Not so a person, for whom the concept of relative authority is much more difficult to rank. Results favor a number of different platforms, such as Twitter streams embedded directly in results and the prevalence of LinkedIn profiles at the top of most organic vanity searches, or publishers. Read More