6 Social Media Content Marketing Lessons
Posted on December 3, 2013 Leave a Comment
6. People Hate Long Leads. People love numbered lists. Read More
Twitter Chats: Two Cliches in A Dark Place
Posted on December 2, 2013 7 Comments
I was asked to contribute a few thoughts recently on how a particular Twitter chat changed my life, or something similarly specious. Instead of looking like I actually intrinsically endorsed this particular chat, I decided to devote an entire post to it, and others like it, which to me more or less encapsulate everything that’s wrong with social media.
Buzz or BS? Don’t Believe the Hype About These 3 Recruiting Trends
Posted on November 26, 2013 1 Comment
Last week’s post, “3 Hot Recruiting Trends We Should Shut Up About, Already” created a ton of comments and conversation about some of the “trends” that real recruiters and real candidates really could care less about. The feedback was pretty uniform: most “best practices” and “recruiting challenges” are just a market play by consultants and thought leaders designed to sell products, services or to peddle influence. The post also received a ton of suggestions of other “hot topics” which recruiting practitioners are tired of hearing or talking about; here are three of those suggestions that, no matter what your take, are more played out than Miley’s career, podcasting or the perpetual quest for a “seat at the table.” So, shut up about these 3 “recruiting trends” which aren’t actually trends at all. Unless, of course, you happen to sell into talent organizations.
Behind the Buzzwords: 20 HR Technology Vendor Definitions
Posted on November 25, 2013 Leave a Comment
When your vendor talks about SEO for Recruiting, what they really mean is that SEO for Recruiting is one of those terms that sounds really cool, even though they have no idea what the hell SEO for Recruiting actually means.
Which is ironic, because they’re using excellent keyword density. They always do. At least according to this research that’s conveniently protected by a firewall.
Here’s how to decode some of the highest ranking, highest volume, but mostly meaningless messaging used by HR Technology vendors. Because you don’t want to be collateral damage when it comes to product marketing.
Read More
Shut Up, Already: Stop Talking About These 3 Recruiting “Trends”
Posted on November 21, 2013 21 Comments
I read a ton of blogs, participate in a lot of Twitter chats (or as I call them, “pithy parties”) and listen in on a lot of presentations about trends in talent acquisition and HR technology. But what’s trendy among the industry “influencers” who need your company’s cash to keep the lights on don’t necessarily jibe with the stuff that really matters to candidates and employers.
Here are three hot topics that drive a ton of talk but very little value unless you’re a consultant with a specific agenda in mind: Read More