Steal This Post.
Posted on January 22, 2014 1 Comment
While technology has improved and impacted the ways we work and live, often for the better, an unfortunate byproduct of the digital age is the fact that things like voice, tone and style no longer matter much. The objective has objectively changed from selling ideas to selling product, and while a matter of snobbery and subjectivity, content marketing has turned a creative craft into a cheap commodity.
The One About #SourceCon
Posted on January 16, 2014 3 Comments
The first recruiting industry event I attended was the Social Recruiting Summit in New York City in 2009, then only months removed from actually recruiting for the most magical place on earth. And I remember how excited I was by having finally met a group of people who were just as geeked out about this stuff as I was.
I distinctly remember hearing presentations about candidate engagement and experience, employer branding and Gen Y from these speakers who I only knew from reading their blog posts (back when that was actually a thing) and being excited, genuinely excited, to have the chance to let my out my inner HR nerd.
5 Content Marketing Predictions for 2014
Posted on January 7, 2014 Leave a Comment
Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014. Or does it lose to the rhethorical question to drive engagement?
Either way, here’s what doesn’t actually have to happen for this post to make us sound like we know what we’re doing for the 12 monthly retainers we’re going to be charging for this crap in 2014 – like making an editorial calendar around the actual calendar because we’re so creative we get away with talking in the collective even when we’re really just the douchebag in the Gravatar by the bylien.
Why Sourcing Isn’t Dead – But Sourcers Are
Posted on January 2, 2014 1 Comment
My immersion into the world of recruiting and HR started in sourcing, and the ability to find people and information on the internet has continued to be one of the most valuable professional skills I possess, even if I’m years removed from actually filling reqs.
The thing about it is, it’s never been actually all that hard – even before the profusion of social and online profiles in that transition period between the first and second incarnations of the Internet (back when Google still wasn’t evil and you could Ask Jeeves anything).
You Probably Think This Post Is About You, Don’t You?
Posted on December 20, 2013 Leave a Comment
You’re probably right. Because I, as a member of the left-wing liberal “blogosphere,” even though I don’t actually write about politics, once lived in Los Angeles and sometimes eat organic, have an agenda. And that agenda is slandering you on social media. That’s right. Every Facebook update I post is some cryptic reference to you, casual business acquaintance I see once a year at a conference. Of course I was talking about you, person who can kind of place, who feels it necessary to call me after reading a tweet I sent, begging the question of how in the hell she got my cell number in the first place. Those updates were obviously about them – they’re about you, too.