Glamour Shots: 5 Vendors Getting Employer Branding Right
Posted on December 17, 2013 3 Comments
Nothing resonates with candidates quite like real photos of real employees at work, particularly if they aren’t actually working. You can’t accurately convey your culture with everyone back in their cubicles or sitting through a meeting to plan more meetings, or really any part of work that looks like work at all, really.
HR Trendspotting: A Look Ahead at 2014
Posted on December 9, 2013 2 Comments
It’s the holidays, which means it’s that special time when B2B marketers start pushing lazy, self-congratulatory content (“our favorite posts of the year!”) and, even more noxious, the prediction post. You know, the kind where bloggers talk about what’s going to happen next year. Which is weird, because you’d think if bloggers could predict the future, they’d have avoided making the bad decisions that led them to blogging to begin with. Particularly those bloggers tasked with covering the HR Technology industry. While we’re not alone in adding to this canon of crappy content, prediction posts are even more specious in this industry, because, well, most of the “hot trends” vendors like to talk about are anything but.
I’m no Nostradamus, here’s my sneak peek at what’s going to happen in 2014. It’s pretty easy to predict the future for an industry that’s stuck in the past. But there’s no time like the holidays for evergreen content – and look forward to repurposing this post for 2015, too.
Is ‘Dream Recruiting Job’ An Oxymoron?
Posted on December 5, 2013 2 Comments
When I had to hire a recruiter (I’ve hired a few of them over the years, they know all the tricks so it’s kind of hard), I’d always throw this question in there:
If you had to recruit for the same role for the rest of your career, what would that role be and why?
It’s a stupid question, but I got some interesting answers. You should try it – it actually works for almost any kind of job with a little find & replace action. I’ve never been asked this myself, so I haven’t had to really give my job seeker answer of “whatever was the most mission critical position in the company.” Boom. But I have given it some thought.
CE Change: The Only Fix for Candidate Experience Is Compliance
Posted on December 5, 2013 1 Comment
Candidate experience is another one of those terms recruiters just can’t seem to shut up about. But unlike the blizzard of buzzwords mostly designed to sell consulting services and content marketing, it’s one that, if anything, we should all be talking about more. The reason is, unlike, say, employer branding, candidate experience is actually a concept that has real impact on real people and real recruiters every day.
The Real Reason Google Rocks at Recruiting
Posted on December 4, 2013 Leave a Comment
I was watching the movie The Internship (don’t ask), and my big takeaway, even with my fancy degree in film, was this: how the hell did Google get a feature film for an employer branding initiative? I mean, it’s not enough that they’re already the most InDemand employer according to LinkedIn, which obviously means it’s totally true – they’re also the top rated company to work for on almost every such list out there. Then, I had this admittedly nerdy thought: I wonder what ATS Google uses?