It’s been a pretty good month for Eisenhower era literature, as Americans discovered Atticus Finch was a racist and Harper Lee still can’t move as many titles as Chelsea Handler, and, perhaps more importantly, Dr. Seuss dropped a new book today. Well, he didn’t do it, although if he was a zombie, that would make […]
Twitter can’t be beat when it comes to business development. Sure, it’s good for engagement, and great for sharing content. That’s what it’s really designed for, after all. But the nice thing about effective engagement and relevant content on Twitter is that you can build up a very targeted, highly segmented base of followers which […]
Keep your lead short and go straight to the content. 1. Be Pithy: people eat up inspirational bullshit like quotes about leadership, Ken Blanchard self-help stuff and anything that looks like it belongs on a Successories mug, circa 1989. 2. Be Snarky: Per the first point, there’s too much saccharine sweetness on Twitter already. And someone […]
What is the top driver for worker engagement, satisfaction and employee retention? Numerous studies show that an employee’s relationship with their immediate supervisor or manager is key, a correlation that’s even more pronounced in the burgeoning ranks of the Gen Y workforce.
Walking onto a trade show floor is like walking into a Moroccan bazaar, a myriad of vendors promoting every ware imaginable, from the esoteric to the mundane, to passersby running the gamut from deep-pocketed pashas (your Fortune 500 buyer) to penny-begging thieves (think: start-up sales guys).