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6 Social Media Content Marketing Lessons
Posted on December 3, 2013 Leave a Comment
6. People Hate Long Leads. People love numbered lists.
Smoking Hashtags
Posted on November 1, 2013 Leave a Comment
TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream. […]
Behind the Buzz: Video Interviewing
Posted on October 18, 2013 Leave a Comment
I had to write a post on video interviewing, because somehow, this has become an integral part of HR Technology, and that’s the beat I pretty much cover. And I’ve been hearing for two years how my skepticism can be overcome, how I just don’t understand the technology behind video interviewing (really complicated) or some […]
Hitting the Deck: The Problem with Powerpoint
Posted on September 18, 2013 1 Comment
It’s a widely cited fact, and to me, an unbelievable one: most Americans cite their biggest fear, by a wide margin, as speaking in public. Beyond the incredible insularity and egocentrism of this perspective (because Raiders fans, Bill O’Reilly and clowns do not, apparently, crack the top 10, and I find these infinitely more terrifying). But apparently, […]
This Form Is To Get Your Information To Give To Our Sales Guys
Posted on July 19, 2013 Leave a Comment
Note: I’ve written a lot of landing pages in my time. And while the text may change, the subtext remains the same: Thanks for clicking that display ad. You’re in the .002% of impressions that actually convert, sucker. Not only did you use the same really obscure search term our SEO people told us we should […]
Snark Attack 