Social Media Category
More Fun With Stalking/Sourcing on Twitter.
Posted on February 13, 2014 4 Comments
I’ve already written a post about how to stalk someone via Twitter for sourcing and recruiting, but I thought that it might be interesting to try showing an example of how job seekers might be able to apply this trick to proactively engaging with recruiters. Recruiters talk a lot about ‘candidate experience,’ but here’s a […]
The Gospel of Social Recruiting
Posted on February 12, 2014 7 Comments
I’m no theologian – my apologetics tend to be limited to defending snarky blog comments – but one thing that’s always struck me as kind of odd is the striking semblance that social has kind of always had to spirituality. I’m not talking about those who would, like the Pharisees, display their faith by live […]
Influenca: Ignoring The Influence Industry
Posted on January 31, 2014 Leave a Comment
The last few weeks have brought on an onslaught of posts dedicated to HR and recruiting trends, although it’s a constant staple of almost every B2B editorial calendar, New Year’s or not. The funny thing is, upon closer inspection it seems that in the business of hiring, trends aren’t actually defined by consumer demand or market […]
The One About #SourceCon
Posted on January 16, 2014 3 Comments
The first recruiting industry event I attended was the Social Recruiting Summit in New York City in 2009, then only months removed from actually recruiting for the most magical place on earth. And I remember how excited I was by having finally met a group of people who were just as geeked out about this […]
5 Content Marketing Predictions for 2014
Posted on January 7, 2014 Leave a Comment
Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014. Or does it lose to the rhethorical question to drive […]
6 Social Media Content Marketing Lessons
Posted on December 3, 2013 Leave a Comment
6. People Hate Long Leads. People love numbered lists.
Smoking Hashtags
Posted on November 1, 2013 Leave a Comment
TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream. […]
How To Stalk (or Source) Someone on Twitter
Posted on October 31, 2013 3 Comments
Twitter can’t be beat when it comes to business development. Sure, it’s good for engagement, and great for sharing content. That’s what it’s really designed for, after all. But the nice thing about effective engagement and relevant content on Twitter is that you can build up a very targeted, highly segmented base of followers which […]
+K This: Klout for HR & Recruiting
Posted on July 30, 2013 Leave a Comment
If you’re doing the obvious stuff when it comes to social media recruiting or engagement (Facebook fan pages, branded Twitter account, blog, etc.), you’re fighting an uphill battle. It’s a crowded space out there: after all, if there’s a fundamental reason for social media’s appeal as a business and marketing tool, it’s the truism that everyone’s […]
How To Create A Blog Post in 10 Easy Steps
Posted on July 11, 2013 2 Comments
There are a few common misperceptions when it comes to creating blog content. Contrary to popular belief, you don’t need to be a writer to blog, nor do you need to actually have anything to say. After all, you’re creating digestible, disposable content that’s probably going to get skimmed. That is if anyone actually reads […]
Snark Attack 