Social Media Category

Our Employer Brand Is Crisis.


I can’t really say I miss my days in PR with any sort of nostalgia, nor do I think of it fondly – in fact, in retrospect, it kind of sucked. So, why do I bring all of this up? Well, recently, one of my friends forwarded me an article in the Boston Globe with the […]

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April Fools: Why Elevated Careers Is A Joke.

Neil Clark Warren, founder of the web–site "", shoots a promotional commercial with couples who met and later married via the web–site. He talks with Jennifer and Jack Epperson of Wellington, Florida, who met on the web–site and later married. They were shooting a promotional commercial in San Marino on 4/16/05.  (Photo by Gary Friedman/Los Angeles Times via Getty Images)

  The first time I heard eHarmony was making a jobs play was all the way back in the Summer of 2013; I even pushed back a flight home from SHRM to attend an ancillary conference where Dr. Steve Carter, eHarmony’s Chief Data Scientist, was speaking about using their matching software for recruiting for the […]

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One More Night In Hollywood.


My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it […]

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Thanks, LinkedIn.


I know what you’re thinking. You’re probably sick of reading scathing attacks on LinkedIn by now. Hell, I am too, and I kind of invented the genre. I’m like the Fritz Lang of trolling this particular company, and by now you know just how many fundamental problems I have with their business model, data integrity […]

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It’s Like That: Recruitment Marketing Goes OG.


The fact is, while times have been pretty good for those of us in the business of hiring since segueing from recruiting recession to recovery (to say the least), recruiters who have been around long enough generally know better than to expect that the market is going to stay like this forever. This is why […]

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Oh, The People You’ll Meet.

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It’s been a pretty good month for Eisenhower era literature, as Americans discovered Atticus Finch was a racist and Harper Lee still can’t move as many titles as Chelsea Handler, and, perhaps more importantly, Dr. Seuss dropped a new book today. Well, he didn’t do it, although if he was a zombie, that would make […]

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Running Numbers: The Social Recruiting Shell Game

shell game

As someone who’s more or less grown up with the commoditization and corporate adoption of social media, and as someone who gets paid to do this stuff, I’ve seen a huge shift in the way analytics play a role in informing that particular marketing function. In fact, because it’s more or less a fire hose […]

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Holla Back.


Today over at, which, as my day job, has replaced this site as the repository for most of my bylined content, Derek Zeller wrote a post about the proliferation of recruiting and HR “influencer” lists. As I edited and formatted the post (which was pretty good, by the way), I started thinking about my […]

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How Many Licks Does It Take To Get To The Center of Social?


Hootsuite, a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and publishing tools have fueled the company’s explosive growth from bootstrap to big brand, from start-up to social success story. In under four years, Hootsuite has […]

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Smart Phones, Dumb Recruiters.


While candidate experience is largely seen in the strategic and process purview, and mobile tends to be seen largely through the lens of recruiting technology, the fact remains that making a meaningful change to candidate experience means first making a meaningful change to their mobile experience. As outlined in previous posts, customers are consumers, and […]

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