Archives

6 Social Media Content Marketing Lessons

6. People Hate Long Leads. People love numbered lists.

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Buzz or BS? Don’t Believe the Hype About These 3 Recruiting Trends

Last week’s post, “3 Hot Recruiting Trends We Should Shut Up About, Already” created a ton of comments and conversation about some of the “trends” that real recruiters and real candidates really could care less about.  The feedback was pretty uniform: most “best practices” and “recruiting challenges” are just a market play by consultants and […]

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Smoking Hashtags

TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream. […]

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Behind the Buzz: Video Interviewing

I had to write a post on video interviewing, because somehow, this has become an integral part of HR Technology, and that’s the beat I pretty much cover. And I’ve been hearing for two years how my skepticism can be overcome, how I just don’t understand the technology behind video interviewing (really complicated) or some […]

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Resumes in Real Time: Dynamic Data & Digital Dirt

You’ve probably heard that recruiters hate reading resumes, or are too inundated with them for candidates to really stand out, but that’s not necessarily true.  Recruiters hate looking at resumes of unqualified applicants. Any talent acquisition professional doing a search for a hard-to-fill role requiring direct sourcing will tell you that, in fact, finding the perfect […]

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+K This: Klout for HR & Recruiting

If you’re doing the obvious stuff when it comes to social media recruiting or engagement (Facebook fan pages, branded Twitter account, blog, etc.), you’re fighting an uphill battle. It’s a crowded space out there: after all, if there’s a fundamental reason for social media’s appeal as a business and marketing tool, it’s the truism that everyone’s […]

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How To Create A Blog Post in 10 Easy Steps

There are a few common misperceptions when it comes to creating blog content. Contrary to popular belief, you don’t need to be a writer to blog, nor do you need to actually have anything to say. After all, you’re creating digestible, disposable content that’s probably going to get skimmed. That is if anyone actually reads […]

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Company Culture and Social Media

Company culture is a lot like meetings and memos: it’s an inescapable, and inevitable, part of the employee (and candidate) experience. But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture, it’s anything but business as usual. At its core, every company’s “culture” […]

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Marketing for Recruiters: A Handy Dandy Guide

There’s an entire cottage industry of consultants, analysts, prognosticators and gurus out there with the sole raison d’etre of forecasting the future of talent acquisition and what businesses need to do to today to more effectively compete for the top talent of tomorrow. Of course, this speculation is about as exact a science as phrenology, […]

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Social Media Can’t Fix What’s Broken

A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life. After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness […]

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