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10 Things Only People Who Write Recruiting Related Content Will Understand.

This is seriously just a bunch of .gifs. Reading it will make you dumber. OK, we warned you.

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Selling Out.

An editor is not supposed to interject their own voice or agenda into their publication; ostensibly, similar to stage managers or offensive linemen or HR generalists, our job is to stay hidden in the background; like the above professions, the only time anyone takes notice of our work is when we screw up. An editor […]

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A Template for Boring B2B Blog Posts.

So, you want to write a B2B blog? While it sounds like a lot of work, in fact, it requires little more than following a few simple rules to make sure that you say stuff without saying anything, never offend a client or customer even a little tiny bit, and trying to push a product […]

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Penny Dreadful: How To Stop Sucking At Storytelling

They tell me that a lot of people have been asking about my session at the Social. Sourcing. Talent. (#SST2014) conferences, “Using Your Blog To Tell Your Story.” So, they asked me to write a post on it.  No pressure.  But it’s kind of hard to write a promotional post for a topic with that […]

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Goodonya: Once on This Island

There’s something almost mystical about Australia – which makes sense, considering its antipodal positioning.  And, I can tell you from experience, that 17 hour plane ride across the Pacific sucks.  You know when you get excited that the monotony of sky and surf is broken by some remote atoll or, better yet, a barge – […]

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Once Upon A Time: A Post in 3 Acts

FADE IN: Act I: Set-Up The shaman figures prominently in many Precolumbian and aboriginal cultures, and for millennia they acted as stewards of an oral legacy stretching back to time immemorial.  Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural – it was story […]

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5 Content Marketing Predictions for 2014

Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014.  Or does it lose to the rhethorical question to drive […]

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