Armageddon and the War for Talent
Posted on July 23, 2013 1 Comment
People have been foretelling the end of time since pretty much the beginning of it, and most of them are crazy – the ring a bell, stand on the corner in Times Square with a sandwich board and sackcloth kind of crazy.
But then again, some of those people are the foundation for major world religions, so this is a pretty high risk, high reward statement:
In 2020, HR as an independent function will no longer exist. At least not in North America.
This Form Is To Get Your Information To Give To Our Sales Guys
Posted on July 19, 2013 Leave a Comment
Note: I’ve written a lot of landing pages in my time. And while the text may change, the subtext remains the same:
Thanks for clicking that display ad. You’re in the .002% of impressions that actually convert, sucker. Not only did you use the same really obscure search term our SEO people told us we should bid on, but you also happen to have been bored enough to answer our crappy call to action floating somewhere in your sidebar. Clearly, with that sort of time on your hands, you are exactly the sort of decision maker we are looking for.
5 Big Fat Lies Recruiters Tell Candidates
Posted on July 18, 2013 1 Comment
Most recruiters are honest and upfront with job seekers. Largely caring and committed, recruiters often genuinely care about every candidate, even if they don’t necessarily always show it. But many of the most common put-offs, while usually well-intentioned and largely innocuous, are as integrated into the recruiting process as applicant tracking systems and reference checks.
The good news? Avoiding these worst practices instantly translates into an improved candidate experience and an easy win for your employment brand.
How To Create A Blog Post in 10 Easy Steps
Posted on July 11, 2013 2 Comments
There are a few common misperceptions when it comes to creating blog content.
Contrary to popular belief, you don’t need to be a writer to blog, nor do you need to actually have anything to say.
After all, you’re creating digestible, disposable content that’s probably going to get skimmed.
That is if anyone actually reads your stuff (and chances are, they won’t…particularly if it’s a corporate blog).
But if the fact that blogging remains the least time effective and most labor intensive form of online communication doesn’t dissuade you, or if you’re solipsism is sated by any byline, here are 10 steps to creating a blog post.
Not Another HR and Recruiting Post
Posted on July 5, 2013 1 Comment
I started this blog as a way to kind of aggregate all the content I put out on other sites in my day job, which, in hindsight, probably wasn’t necessary because, well, I’m a writer who hates to write and has about the same level of output as Harper Lee (although obviously not in quality).
I kind of regard myself as a blogger, because it’s an easier self-identifier than, say, “content marketing whore,” so the other day, someone asked me a question that, frankly, I’m surprised I hadn’t been asked before.
So do you actually have, like, a real blog besides all that corporate stuff?