Millennials Drive Like This: The Why of Gen Y

2013-10-14_11-13-58What if I told you that a sketch comedian and a capitalist came together to basically invent an entire category of HR theory? That’s not a joke – that actually happened. Before the term Gen Y was first coined in Ad Age (1993), or Douglas Coupland first strung together the words “Generation X” (1991), William Strauss and Neil Howe got together and captured what probably was not a zeitgeist as much as a good old fashioned tent revival-style bid to part that fool and his money.

Strauss, you see, was at the time a member of the Capitol Steps, which is like the dinner theatre version of that “I’m Just a Bill” Schoolhouse rock video.  And Howe?  He was an economist for the Blackstone Group, which is to say, the ultimate Wall Street guy, a banker’s banker, credible, sure, profit hungry, well – that’s the entire point of private equity, and its sole agenda.

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Thought Leadership for Lemmings

I’m fully aware what is about to follow is perhaps the most hypocritical thing I could ever write, save a column on healthy weight loss or an op-ed on the flaws of job hopping. But this industry of ours is fundamentally flawed, and the reason is simple: in a world where the barrier to entry is more or less a pulse, an entire category of “thought leaders” has emerged who, really, aren’t thinking about HR at all.  Rather, their primary focus seems to be on creating problems which don’t actually exist and making them seem pressing enough to spend money on.

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Sourcing for Dummies

If you really want to tell how good at sourcing someone really is, the first task to assign them should be to find a recent, relevant and comprehensive guide to sourcing-related terms and terminology.

That’s because, well, even in a discipline driven by esoteric buzzwords and omnipresent acronyms, there’s little understanding, or even consensus, as to what, exactly, the sourcing function even entails – and, consequently, how to define what’s often seen as the dark art of talent acquisition.

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Why Job Boards Still Work (And Always Have)

Having spent time at Monster in the content and social marketing game,  I’m probably a bit biased, but with that caveat, I still believe in job boards. And anyone who thinks they’re dead and deliberately ignores them as part of a holistic recruiting strategy is significantly more hindered in attracting top talent than those “old-school” HR professionals who perceive social media the same way the Puritans perceived witches.

For all the talk that “job boards are dead” and the perception that social media or smart phones or structured data will somehow change recruiting ignores the obvious fact that these technologies are, more or less, content delivery mechanisms.

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Hitting the Deck: The Problem with Powerpoint

It’s a widely cited fact, and to me, an unbelievable one: most Americans cite their biggest fear, by a wide margin, as speaking in public. Beyond the incredible insularity and egocentrism of this perspective (because Raiders fans, Bill O’Reilly and clowns do not, apparently, crack the top 10, and I find these infinitely more terrifying). But apparently, this is what gets our collective psyches in a tizzy – the thought of having to stand before a crowd and give a presentation. In a 2012 Gallup poll, the fear of public speaking is apparently at its greatest in a business-related setting, particularly when a superior is present (maybe because people don’t realize that HR is, in fact, spying on their Facebook accounts).

A quick Google search reveals a cottage industry sprung up around overcoming this seemingly insurmountable obstacle of verbal communication, from self-help books to hypnotherapy to ready-to-purchase templates for speeches on every subject imaginable – not to mention SlideShare, the ultimate low-impact source for hitting the decks.   Apparently, Valium just doesn’t cut it these days.

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