Once Upon A Time: A Post in 3 Acts
Posted on January 24, 2014 Leave a Comment
FADE IN:
Act I: Set-Up
The shaman figures prominently in many Precolumbian and aboriginal cultures, and for millennia they acted as stewards of an oral legacy stretching back to time immemorial. Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural – it was story telling. Without stories, there is no past, and without a past, there can be no identity, no destiny, only the perpetual present, stuck spinning forever.
Higher Hires: Reefer Madness & Recruiting
Posted on January 23, 2014 4 Comments
There are few topics more taboo in the strange sweater and swag filled world of HR than smoking weed, or “ingesting marijuana,” if you’re an employee handbook or an SPHR. But Colorado’s recent reefer legalization proved a big hit for HR and recruiting content. This coverage certainly sparked a bowl of controversy and commentary about its workplace implications.
Steal This Post.
Posted on January 22, 2014 1 Comment
While technology has improved and impacted the ways we work and live, often for the better, an unfortunate byproduct of the digital age is the fact that things like voice, tone and style no longer matter much. The objective has objectively changed from selling ideas to selling product, and while a matter of snobbery and subjectivity, content marketing has turned a creative craft into a cheap commodity.
The One About #SourceCon
Posted on January 16, 2014 3 Comments
The first recruiting industry event I attended was the Social Recruiting Summit in New York City in 2009, then only months removed from actually recruiting for the most magical place on earth. And I remember how excited I was by having finally met a group of people who were just as geeked out about this stuff as I was.
I distinctly remember hearing presentations about candidate engagement and experience, employer branding and Gen Y from these speakers who I only knew from reading their blog posts (back when that was actually a thing) and being excited, genuinely excited, to have the chance to let my out my inner HR nerd.
5 Content Marketing Predictions for 2014
Posted on January 7, 2014 Leave a Comment
Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014. Or does it lose to the rhethorical question to drive engagement?
Either way, here’s what doesn’t actually have to happen for this post to make us sound like we know what we’re doing for the 12 monthly retainers we’re going to be charging for this crap in 2014 – like making an editorial calendar around the actual calendar because we’re so creative we get away with talking in the collective even when we’re really just the douchebag in the Gravatar by the bylien.
Snark Attack 