Social Media Category

The One About #SourceCon

The first recruiting industry event I attended was the Social Recruiting Summit in New York City in 2009, then only months removed from actually recruiting for the most magical place on earth.  And I remember how excited I was by having finally met a group of people who were just as geeked out about this […]

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5 Content Marketing Predictions for 2014

Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014.  Or does it lose to the rhethorical question to drive […]

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6 Social Media Content Marketing Lessons

6. People Hate Long Leads. People love numbered lists.

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Smoking Hashtags

TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream. […]

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How To Stalk (or Source) Someone on Twitter

Twitter can’t be beat when it comes to business development.  Sure, it’s good for engagement, and great for sharing content.  That’s what it’s really designed for, after all.  But the nice thing about effective engagement and relevant content on Twitter is that you can build up a very targeted, highly segmented base of followers which […]

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