No Can Write? No Problem. This is Marketing!


Writers gonna write. Marketers gonna “content market.” What up now, thug?

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Selling Out.


An editor is not supposed to interject their own voice or agenda into their publication; ostensibly, similar to stage managers or offensive linemen or HR generalists, our job is to stay hidden in the background; like the above professions, the only time anyone takes notice of our work is when we screw up. An editor […]

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Penny Dreadful: How To Stop Sucking At Storytelling


They tell me that a lot of people have been asking about my session at the Social. Sourcing. Talent. (#SST2014) conferences, “Using Your Blog To Tell Your Story.” So, they asked me to write a post on it.  No pressure.  But it’s kind of hard to write a promotional post for a topic with that […]

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Spam: The Other White Meat


I’ll admit, I’m a little elitist – after all, I was one of the first people LinkedIn let into the Publisher program back when they opened it up a bit from the Buffetts and Bransons of the world to regular schmoes like me who happen to have a decent digital footprint. While I simply logged […]

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Why Blogging Best Practices Are BS


Paris Syndrome is a psychological disorder, clinically proven, that, while rare, presents itself in very specific situations: almost unilaterally, it affects Japanese tourists visiting Paris, hence its name (although, occasional cases have been documented in Florence). In many cases, these tourists report to having either full blown panic attacks or outbursts of pure mania, visual […]

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Once Upon A Time: A Post in 3 Acts

east of eden

FADE IN: Act I: Set-Up The shaman figures prominently in many Precolumbian and aboriginal cultures, and for millennia they acted as stewards of an oral legacy stretching back to time immemorial.  Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural – it was story […]

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6 Social Media Content Marketing Lessons


6. People Hate Long Leads. People love numbered lists.

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How To Create A Blog Post in 10 Easy Steps

There are a few common misperceptions when it comes to creating blog content. Contrary to popular belief, you don’t need to be a writer to blog, nor do you need to actually have anything to say. After all, you’re creating digestible, disposable content that’s probably going to get skimmed. That is if anyone actually reads […]

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