Archives

Street Dreams.

Millennial themed content is kind of like the minstrel show of the new Millennium. It’s blatantly offensive to a protected class through sweeping stereotypes for the purposes of entertaining the masses who largely distrust this largely marginalized group, who find great pleasure in the overt, exaggerated and hyperbolized presentation of perceived Gen Y foibles. In […]

Read More

Millennials Drive Like This: The Why of Gen Y

What if I told you that a sketch comedian and a capitalist came together to basically invent an entire category of HR theory? That’s not a joke – that actually happened. Before the term Gen Y was first coined in Ad Age (1993), or Douglas Coupland first strung together the words “Generation X” (1991), William Strauss and Neil […]

Read More