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Our Employer Brand Is Crisis.

I can’t really say I miss my days in PR with any sort of nostalgia, nor do I think of it fondly – in fact, in retrospect, it kind of sucked. So, why do I bring all of this up? Well, recently, one of my friends forwarded me an article in the Boston Globe with the […]

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No Can Write? No Problem. This is Marketing!

Writers gonna write. Marketers gonna “content market.” What up now, thug?

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Not Afraid: Marketing for HR.

“I attempt these lyrical acrobat stunts while I’m practicing that I’ll still be able to break a motherf-ing table over the back of a couple old ladies and crack it in half, only realized it was ironic … after the fact.” – Eminem, Rap God One of the most overused and hackneyed clichés in the […]

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April Fools: Why Elevated Careers Is A Joke.

  The first time I heard eHarmony was making a jobs play was all the way back in the Summer of 2013; I even pushed back a flight home from SHRM to attend an ancillary conference where Dr. Steve Carter, eHarmony’s Chief Data Scientist, was speaking about using their matching software for recruiting for the […]

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One More Night In Hollywood.

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom. Every morning I looked out and thought to myself how awesome it […]

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Office Politics.

  Despite our general apathy about politics, like an Olympic Athlete in some obscure sport, our collective focus gets drawn every 4 years to the race to become the Leader of the Free World – which is one hell of an optimistic job search objective, if you think about it. This increased interest in politics […]

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Thanks, LinkedIn.

I know what you’re thinking. You’re probably sick of reading scathing attacks on LinkedIn by now. Hell, I am too, and I kind of invented the genre. I’m like the Fritz Lang of trolling this particular company, and by now you know just how many fundamental problems I have with their business model, data integrity […]

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Candidate Experience by Design.

We must accept that today’s job search and recruiting process happens exclusively online, for every position, for every candidate, for every sector (save the oddest of outliers). Paper applications are pretty much dead. Period. In fact, in the few searches where a pipeline candidate or referral is already identified prior to opening the requisition for […]

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It’s Like That: Recruitment Marketing Goes OG.

The fact is, while times have been pretty good for those of us in the business of hiring since segueing from recruiting recession to recovery (to say the least), recruiters who have been around long enough generally know better than to expect that the market is going to stay like this forever. This is why […]

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Equal Opportunity Employment Is A Myth.

As a white male, there are few conversation topics more taboo than talking about (much less writing about) the issue of race. It’s one of those things, like politics, sex or religion, that’s just not considered apropos for the workplace. This is why we only speak of ‘race’ in terms of “diversity” and “inclusion.” While […]

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