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Why Your Recruitment Advertising Sucks.
Posted on August 27, 2025 4 Comments
If you’re in recruiting you’ve probably been told that your job ads need to be “programmatic,” that “employer branding” is your silver bullet, and that dumping more budget into LinkedIn or Indeed will solve your pipeline problems.
Here’s the thing: it won’t. That’s because recruitment advertising is still so two-thousand-and-late.
The Devil You Know: Do We Really Need HR Technology?
Posted on August 20, 2025 2 Comments
When you strip away the marketing jargon and compliance theater, what you’re left with is a bloated tech stack full of point solutions designed to solve problems the rest of the business already solved.
Call it what it is: HR tech isn’t lagging behind; it’s running in the wrong race.
Not Afraid: Marketing for HR.
Posted on April 5, 2016 8 Comments
“I attempt these lyrical acrobat stunts while I’m practicing that I’ll still be able to break a motherf-ing table over the back of a couple old ladies and crack it in half, only realized it was ironic … after the fact.” – Eminem, Rap God One of the most overused and hackneyed clichés in the […]
Phoning It In.
Posted on April 9, 2015 2 Comments
If you want a business case or case use for the importance of mobile recruiting adoption and optimization, you don’t really have to look far. Hell, there’s a cottage industry of content marketing and conferences dedicated specifically to the whole “mobile” category – which is all kind of silly and specious. Talking about the potential […]
Candidate Experience: Rage Against the Machines
Posted on October 21, 2014 3 Comments
We talk a lot about the marketing and recruiting overlap in our industry, a discussion that’s largely theoretical – like almost every trending topic in an industry desperately searching for professional validation. If you’re one of those talent practitioners still denying the fact that recruiting and marketing have become more or less indistinguishable need to […]
Snark Attack 