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Our Employer Brand Is Crisis.

I can’t really say I miss my days in PR with any sort of nostalgia, nor do I think of it fondly – in fact, in retrospect, it kind of sucked. So, why do I bring all of this up? Well, recently, one of my friends forwarded me an article in the Boston Globe with the […]

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This Form Is To Get Your Information To Give To Our Sales Guys

Note: I’ve written a lot of landing pages in my time. And while the text may change, the subtext remains the same: Thanks for clicking that display ad.  You’re in the .002% of impressions that actually convert, sucker.  Not only did you use the same really obscure search term our SEO people told us we should […]

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