“Don’t worry. You’ll get the hang of it.” With those famous last words, she pivoted on a worn heel and walked back around the corner to the fluorescent drenched cube farm set aside for the office and administrative staff , leaving me alone at the oversized front desk. The glass divider separating this desk from […]
I was kind of surprised when my friends over at SHRM reached out to me with a few questions about social recruiting; after all, SHRM is decidedly not a recruiting-focused organization, and that same membership that seems to actively work to block their employees social media access also is, in my experience, anti-social (at least […]
It’s the holidays, which means it’s that special time when B2B marketers start pushing lazy, self-congratulatory content (“our favorite posts of the year!”) and, even more noxious, the prediction post. You know, the kind where bloggers talk about what’s going to happen next year. Which is weird, because you’d think if bloggers could predict the […]
Walking onto a trade show floor is like walking into a Moroccan bazaar, a myriad of vendors promoting every ware imaginable, from the esoteric to the mundane, to passersby running the gamut from deep-pocketed pashas (your Fortune 500 buyer) to penny-begging thieves (think: start-up sales guys).