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Penny Dreadful: How To Stop Sucking At Storytelling

They tell me that a lot of people have been asking about my session at the Social. Sourcing. Talent. (#SST2014) conferences, “Using Your Blog To Tell Your Story.” So, they asked me to write a post on it.  No pressure.  But it’s kind of hard to write a promotional post for a topic with that […]

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Recruiters: The Real Brand Ambassadors

I think a lot of my work was inspired by Punk Rock HR, which was the only recruiting related blog I actually read when I was actually recruiting; I didn’t want some pedantic professional “thought leadership” in the few minutes I had between meetings, interviews and phone screens.  The reason I loved that blog – and […]

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On Starting A Career

LinkedIn seems to be pimping this #IfIWere22 thing kind of hard, which is cute, considering that basically puts this retrospective series already out of the most desired online demographic. But for those Golden Girls aficionados, 60 Minutes enthusiasts and Murder She Wrote fans who think that LinkedIn is, in fact, a social network, 22 sounds like […]

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Why Blogging Best Practices Are BS

Paris Syndrome is a psychological disorder, clinically proven, that, while rare, presents itself in very specific situations: almost unilaterally, it affects Japanese tourists visiting Paris, hence its name (although, occasional cases have been documented in Florence). In many cases, these tourists report to having either full blown panic attacks or outbursts of pure mania, visual […]

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6 Social Media Content Marketing Lessons

6. People Hate Long Leads. People love numbered lists.

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