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Video Interviews Evolve: Zoom’s Strategic Move with BrightHire

On the surface, this looks like a clean story: Zoom wants to deepen its hiring workflows, and BrightHire has already built a strong interview-intelligence layer on top of Zoom’s infrastructure. 

Under the surface, it’s a survival strategy for a meeting platform that knows the meeting itself has become a commodity.

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Buzzwords in Recruiting: A Survival Guide for 2026

Every year, a new batch of noxious “talent transformation” phrases (like “talent transformation”) shows up to make hiring sound like quantum mechanics when it’s really just matching résumés to job descriptions written by people who’ve never done the work they’re hiring for.

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Man Versus Machine: The Truth About AI In Interviewing

Welcome to hiring in the age of the algorithm, where we’ve replaced gut instinct and basic decency with webcam recordings, acoustic patterning, and chatbots who “just want to get to know you better.” 

Which is only kind of creepy. But does it lead to better hires?

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LinkedIn Hiring Assistant: Clippy Makes A Comeback

LinkedIn’s Hiring Assistant, which just expanded its availability globally after a year in pilot, is being framed as a milestone in recruiting automation. In practice, it’s more like Clippy got a makeover, learned how to parse job descriptions, and started sending templated InMails.

It’s just as obnoxious as it sounds.

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Why Your Recruitment Advertising Sucks.

If you’re in recruiting you’ve probably been told that your job ads need to be “programmatic,” that “employer branding” is your silver bullet, and that dumping more budget into LinkedIn or Indeed will solve your pipeline problems.

Here’s the thing: it won’t. That’s because recruitment advertising is still so two-thousand-and-late.

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