Marketing for Recruiters: A Handy Dandy Guide

There’s an entire cottage industry of consultants, analysts, prognosticators and gurus out there with the sole raison d’etre of forecasting the future of talent acquisition and what businesses need to do to today to more effectively compete for the top talent of tomorrow.

Of course, this speculation is about as exact a science as phrenology, and since it’s impossible to predict the future, the consultants have, well, pretty much invented it.

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How Recruiters Read Resumes

Let me be clear: I actually admire those who have figured out a way to monetize providing services to the unemployed. Most marketers would probably, conducting a SWOT analysis, point to the fact that categorically, those without jobs who are “actively looking” likely lack disposable income. But, you see, that’s capitalism in action.

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Social Media Can’t Fix What’s Broken

A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life.

After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness that we’ve got to do something different to really make a difference.

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5 Reasons Why Cloud Computing Matters in Talent Management

Chances are you’ve heard of the cloud by now, or even used the term yourself, but haven’t really stopped to give it a lot of thought.

If you’ve logged into Google, bought a book on Amazon, “liked” an article on Facebook or streamed a movie on Netflix, you’ve seen cloud computing in action — yet probably weren’t even aware of it.

Similarly, the convergence of cloud computing with HR systems is already ubiquitous, yet invisible.

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On Writing

If you’ve noticed I haven’t posted a lot of content recently, the truth of the matter is, I don’t write a lot of content that’s not copy I’m getting paid for.  Why?  It’s simple, really.  I hate writing.  But I have the curse of being able to do it cogently, and sometimes, eloquently. But the process is probably the worst thing in the world, because, well, there isn’t one.  I’d like to think writing is a craft, and it all comes down to discipline, but really, it doesn’t.  In the end, it comes down to motivation.

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