+K This: Klout for HR & Recruiting
Posted on July 30, 2013 Leave a Comment
If you’re doing the obvious stuff when it comes to social media recruiting or engagement (Facebook fan pages, branded Twitter account, blog, etc.), you’re fighting an uphill battle.
It’s a crowded space out there: after all, if there’s a fundamental reason for social media’s appeal as a business and marketing tool, it’s the truism that everyone’s on it.
And with upwards of a billion users speaking dozens of languages updating millions of closed, interdependent communities (which is, pretty much, the definition of that ‘network’ part of ‘social networks’), it can be hard to make your voice heard.
Searching Without Seizures
Posted on July 25, 2013 Leave a Comment
If you’re like most sourcers or recruiters, you’ve probably got about another twenty tabs already open on your browser in addition to this one. Fifteen of those, at least, will be hooked up to candidate databases like job boards, an ATS, or LinkedIn. Keeping all these windows open only makes sense (even if it makes browsing a bit slower).
After all, remembering all those passwords and usernames, much less using them to log in every time, is both a huge pain and a huge time suck. Tabs make it at least a little big easier to look at candidates side by side from different sources, even if their results (not to mention candidate relevance and ranking) display completely differently.
Armageddon and the War for Talent
Posted on July 23, 2013 1 Comment
People have been foretelling the end of time since pretty much the beginning of it, and most of them are crazy – the ring a bell, stand on the corner in Times Square with a sandwich board and sackcloth kind of crazy.
But then again, some of those people are the foundation for major world religions, so this is a pretty high risk, high reward statement:
In 2020, HR as an independent function will no longer exist. At least not in North America.
This Form Is To Get Your Information To Give To Our Sales Guys
Posted on July 19, 2013 Leave a Comment
Note: I’ve written a lot of landing pages in my time. And while the text may change, the subtext remains the same:
Thanks for clicking that display ad. You’re in the .002% of impressions that actually convert, sucker. Not only did you use the same really obscure search term our SEO people told us we should bid on, but you also happen to have been bored enough to answer our crappy call to action floating somewhere in your sidebar. Clearly, with that sort of time on your hands, you are exactly the sort of decision maker we are looking for.
5 Big Fat Lies Recruiters Tell Candidates
Posted on July 18, 2013 1 Comment
Most recruiters are honest and upfront with job seekers. Largely caring and committed, recruiters often genuinely care about every candidate, even if they don’t necessarily always show it. But many of the most common put-offs, while usually well-intentioned and largely innocuous, are as integrated into the recruiting process as applicant tracking systems and reference checks.
The good news? Avoiding these worst practices instantly translates into an improved candidate experience and an easy win for your employment brand.
Snark Attack 