Company Culture and Social Media

Culture Club

Company culture is a lot like meetings and memos: it’s an inescapable, and inevitable, part of the employee (and candidate) experience.

But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture, it’s anything but business as usual.

At its core, every company’s “culture” is defined by its workforce, from CEO on down.

“Your company culture will be created accidentally or on purpose,” says Kirsten Ross, President of Focus Forward Coaching, LLP. “Your culture is your team machine,” she adds, “it either works efficiently or it has a lot of malfunctions.”

That’s why “fit” is so important to talent acquisition and development; but what does it take for employees, their managers, executive leadership and customers to engage with, and thrive, within a unique company culture?

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5 Keys to #Winning On Twitter

Keep your lead short and go straight to the content.

1. Be Pithy: people eat up inspirational bullshit like quotes about leadership, Ken Blanchard self-help stuff and anything that looks like it belongs on a Successories mug, circa 1989.
2. Be Snarky: Per the first point, there’s too much saccharine sweetness on Twitter already. And someone needs to call people out on that. As an added bonus, it’s the best way to entertain yourself if you find yourself in the god-awful position of actually having to do this for business.
3. Co-opt hashtags as needed: They’re what makes a tweet a tweet, after all, and if you’re at an event (or just pretending to be) it totally gets you in good with the cool kids – or makes you look like one to all of the people you’re trying to impress with the real objective of “personal branding” (gag) which is, “Look How Much Better My Life Is Than Yours!” Although whomever came up with the phrase “personal branding” clearly leads a miserable, socially isolated, cat-filled existence.
4. Don’t RT @Mashable: Everyone’s already read it, and no one really cares.
5. Create listed blog content that takes no effort whatsoever, than link to it with a clever title. Like this one.

Of course, the best thing you can probably do on Twitter is stay the hell away. Talk about a time suck. But, if you’ve read this far, then you already know there are far bigger wastes of time out there.

Remote Control: On Working From Home

“What would work be like if you never had to leave?”

The question struck me as odd, particularly coming from a slick sign posted over the front door of a Fortune 500 company well known for its corporate culture.

That was after a tour of the place, where they showed off their themed conference rooms, goodie stocked break rooms and state of the art gym (replete with corporate masseuse), among a plethora of other inducements to ensure that, like a casino in Vegas, the average worker never leaves the house, so to speak.

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Video Recruiting & Hiring: Ready for Prime Time?

ImageWhile I was attending film school (a qualifier that probably severely undercuts the credibility of the rest of this article), I never ceased to be amazed at the fact that while my emerging oeuvre of crappy handheld shorts – always shot without any semblance of a budget, production design or, you know, an actual narrative story – left much to be desired, the actors and actresses appearing in them were almost always world-class.

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Marketing for Recruiters: A Handy Dandy Guide

There’s an entire cottage industry of consultants, analysts, prognosticators and gurus out there with the sole raison d’etre of forecasting the future of talent acquisition and what businesses need to do to today to more effectively compete for the top talent of tomorrow.

Of course, this speculation is about as exact a science as phrenology, and since it’s impossible to predict the future, the consultants have, well, pretty much invented it.

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How Recruiters Read Resumes

Let me be clear: I actually admire those who have figured out a way to monetize providing services to the unemployed. Most marketers would probably, conducting a SWOT analysis, point to the fact that categorically, those without jobs who are “actively looking” likely lack disposable income. But, you see, that’s capitalism in action.

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Social Media Can’t Fix What’s Broken

A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life.

After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness that we’ve got to do something different to really make a difference.

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5 Reasons Why Cloud Computing Matters in Talent Management

Chances are you’ve heard of the cloud by now, or even used the term yourself, but haven’t really stopped to give it a lot of thought.

If you’ve logged into Google, bought a book on Amazon, “liked” an article on Facebook or streamed a movie on Netflix, you’ve seen cloud computing in action — yet probably weren’t even aware of it.

Similarly, the convergence of cloud computing with HR systems is already ubiquitous, yet invisible.

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On Writing

If you’ve noticed I haven’t posted a lot of content recently, the truth of the matter is, I don’t write a lot of content that’s not copy I’m getting paid for.  Why?  It’s simple, really.  I hate writing.  But I have the curse of being able to do it cogently, and sometimes, eloquently. But the process is probably the worst thing in the world, because, well, there isn’t one.  I’d like to think writing is a craft, and it all comes down to discipline, but really, it doesn’t.  In the end, it comes down to motivation.

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