Technology Category

Our Employer Brand Is Crisis.

I can’t really say I miss my days in PR with any sort of nostalgia, nor do I think of it fondly – in fact, in retrospect, it kind of sucked. So, why do I bring all of this up? Well, recently, one of my friends forwarded me an article in the Boston Globe with the […]

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Not Afraid: Marketing for HR.

“I attempt these lyrical acrobat stunts while I’m practicing that I’ll still be able to break a motherf-ing table over the back of a couple old ladies and crack it in half, only realized it was ironic … after the fact.” – Eminem, Rap God One of the most overused and hackneyed clichés in the […]

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April Fools: Why Elevated Careers Is A Joke.

  The first time I heard eHarmony was making a jobs play was all the way back in the Summer of 2013; I even pushed back a flight home from SHRM to attend an ancillary conference where Dr. Steve Carter, eHarmony’s Chief Data Scientist, was speaking about using their matching software for recruiting for the […]

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Candidate Experience by Design.

We must accept that today’s job search and recruiting process happens exclusively online, for every position, for every candidate, for every sector (save the oddest of outliers). Paper applications are pretty much dead. Period. In fact, in the few searches where a pipeline candidate or referral is already identified prior to opening the requisition for […]

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It’s Like That: Recruitment Marketing Goes OG.

The fact is, while times have been pretty good for those of us in the business of hiring since segueing from recruiting recession to recovery (to say the least), recruiters who have been around long enough generally know better than to expect that the market is going to stay like this forever. This is why […]

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