OpEd Category
5 Content Marketing Predictions for 2014
Posted on January 7, 2014 Leave a Comment
Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014. Or does it lose to the rhethorical question to drive […]
Why Sourcing Isn’t Dead – But Sourcers Are
Posted on January 2, 2014 1 Comment
My immersion into the world of recruiting and HR started in sourcing, and the ability to find people and information on the internet has continued to be one of the most valuable professional skills I possess, even if I’m years removed from actually filling reqs. The thing about it is, it’s never been actually all […]
You Probably Think This Post Is About You, Don’t You?
Posted on December 20, 2013 Leave a Comment
You’re probably right. Because I, as a member of the left-wing liberal “blogosphere,” even though I don’t actually write about politics, once lived in Los Angeles and sometimes eat organic, have an agenda. And that agenda is slandering you on social media. That’s right. Every Facebook update I post is some cryptic reference to you, […]
Glamour Shots: 5 Vendors Getting Employer Branding Right
Posted on December 17, 2013 3 Comments
Nothing resonates with candidates quite like real photos of real employees at work, particularly if they aren’t actually working. You can’t accurately convey your culture with everyone back in their cubicles or sitting through a meeting to plan more meetings, or really any part of work that looks like work at all, really.
Is ‘Dream Recruiting Job’ An Oxymoron?
Posted on December 5, 2013 2 Comments
When I had to hire a recruiter (I’ve hired a few of them over the years, they know all the tricks so it’s kind of hard), I’d always throw this question in there: If you had to recruit for the same role for the rest of your career, what would that role be and why? […]
Snark Attack 