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Company Culture and Social Media

Company culture is a lot like meetings and memos: it’s an inescapable, and inevitable, part of the employee (and candidate) experience. But with the rise of social media, virtual employees and global teams, new business paradigms mean that when it comes to communicating culture, it’s anything but business as usual. At its core, every company’s “culture” […]

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Video Recruiting & Hiring: Ready for Prime Time?

While I was attending film school (a qualifier that probably severely undercuts the credibility of the rest of this article), I never ceased to be amazed at the fact that while my emerging oeuvre of crappy handheld shorts – always shot without any semblance of a budget, production design or, you know, an actual narrative […]

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Marketing for Recruiters: A Handy Dandy Guide

There’s an entire cottage industry of consultants, analysts, prognosticators and gurus out there with the sole raison d’etre of forecasting the future of talent acquisition and what businesses need to do to today to more effectively compete for the top talent of tomorrow. Of course, this speculation is about as exact a science as phrenology, […]

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How Recruiters Read Resumes

Let me be clear: I actually admire those who have figured out a way to monetize providing services to the unemployed. Most marketers would probably, conducting a SWOT analysis, point to the fact that categorically, those without jobs who are “actively looking” likely lack disposable income. But, you see, that’s capitalism in action.

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Social Media Can’t Fix What’s Broken

A couple years ago, I thought that social media, at least when it came to HR and recruiting, was an online bubble bound to burst quicker than you can say Second Life. After all, HR professionals tend to suffer from stasis, and that’s slowed the growth of social media somewhat, but not the increasing awareness […]

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