Why Your Recruitment Advertising Sucks.

Posted on August 27, 2025     4 Comments

If you’re in recruiting you’ve probably been told that your job ads need to be “programmatic,” that “employer branding” is your silver bullet, and that dumping more budget into LinkedIn or Indeed will solve your pipeline problems.

Here’s the thing: it won’t. That’s because recruitment advertising is still so two-thousand-and-late.

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Money Trees: Facebook, LinkedIn and The Future of Recruiting.

Posted on November 8, 2016     6 Comments

Facebook has reportedly thrown the opening salvo in its long anticipated move into the recruiting and hiring vertical, with TechCrunch reporting yesterday that the ubiquitous social network has confirmed it is beginning to roll out a “Jobs” tab, which allows employers to post (and, of course, promote) job openings directly to company’s followers and fans […]

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Peculiar, MO: A Recruiting Roadtrip

Posted on August 8, 2014     4 Comments

They say you can’t go home again, and that’s only a little true. Truth is, I’m not even sure where home is, anymore, other than maybe that familiar, recurring HR conference circuit road I’ve already done a half dozen laps on. I’ve got a hell of a name badge collection, by the way, and likely […]

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To Catch A Recruiting Predator

Posted on July 28, 2014     3 Comments

“Post and pray” isn’t limited to recruiters. For a lot of job seekers out there, finding their next opportunity means casting the widest net possible. For candidates, “post and pray” often means applying to hundreds of jobs (often without even checking to see if they’re minimally qualified), contacting everyone in their network for introductions and inquires, […]

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How To Stop Sucking At Interviews

Posted on July 18, 2014     2 Comments

Interviewing well for a job doesn’t take real magic.  But as every recruiter knows, what it really takes is a method.  Knowing that method can make or break your chances of landing your next gig, because too many job seekers forget that if they’re interviewing, they aren’t the only one that employer has lined up […]

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