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How Many Licks Does It Take To Get To The Center of Social?

Hootsuite, a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and publishing tools have fueled the company’s explosive growth from bootstrap to big brand, from start-up to social success story. In under four years, Hootsuite has […]

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Communicative Diseases: Why We Suck At Engagement

The direct connection between disengaged workers and a disengaged recruiting process, where applicants continue to get sucked into the “black hole” of communication and even candidates in process are often left wondering where they stand in the search, should be obvious. So too should the fact that improving the candidate experience is inextricably intertwined with […]

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Recruiters: The Real Brand Ambassadors

I think a lot of my work was inspired by Punk Rock HR, which was the only recruiting related blog I actually read when I was actually recruiting; I didn’t want some pedantic professional “thought leadership” in the few minutes I had between meetings, interviews and phone screens.  The reason I loved that blog – and […]

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Millennials and Social Media

The first thing you should know about recruiting Generation Y? According to pioneering generational researchers William Strauss and Neil Howe, workers born between 1982-2000 actually prefer to be called Millennials. That nuance illustrates the essential element to recruiting and attracting the best Millennial talent — effective communications that speak to and understand their language and values. […]

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The Gospel of Social Recruiting

I’m no theologian – my apologetics tend to be limited to defending snarky blog comments – but one thing that’s always struck me as kind of odd is the striking semblance that social has kind of always had to spirituality. I’m not talking about those who would, like the Pharisees, display their faith by live […]

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