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Transforming Recruitment Marketing: From Data to Insights

The article critiques traditional recruitment marketing practices that rely on spreadsheets, arguing they fail to provide meaningful insights. It highlights inefficiencies in recruitment strategies and emphasizes the need for data-driven approaches using advanced analytics. A webinar is promoted to guide professionals on leveraging AI for effective recruitment marketing metrics and improving hiring outcomes.

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Still Crazy After All These Metrics: The Myth of Quality of Hire

Just like there’s no accounting for taste, there’s no baseline for “quality.” It’s like the concept of relative value; quality, as an abstract theory, operates at the intersection of subconscious biases and budget availability. 

Ask ten TA leaders what quality of hire means and you’ll get twelve answers.

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Video Interviews Evolve: Zoom’s Strategic Move with BrightHire

On the surface, this looks like a clean story: Zoom wants to deepen its hiring workflows, and BrightHire has already built a strong interview-intelligence layer on top of Zoom’s infrastructure. 

Under the surface, it’s a survival strategy for a meeting platform that knows the meeting itself has become a commodity.

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Buzzwords in Recruiting: A Survival Guide for 2026

Every year, a new batch of noxious “talent transformation” phrases (like “talent transformation”) shows up to make hiring sound like quantum mechanics when it’s really just matching résumés to job descriptions written by people who’ve never done the work they’re hiring for.

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AI or Alibi: Judgement Day for Knowledge Workers?

Let’s start with the obvious. Amazon cutting 14,000 jobs barely scratches the surface of its 1.6 million-strong workforce. At face value, that’s not a labor market disaster. It’s a headcount hiccup. Do the math. If one Amazon-sized layoff doesn’t move the macro needle, what would? Try 20.

That’s roughly 280,000 jobs. Sounds like a lot, until you realize that between Salesforce, Microsoft, Google, Dell, and every Series D startup that blew its runway on kombucha fridges, we’re already halfway there.

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