Behind the Buzzwords: 20 HR Technology Vendor Definitions
Posted on November 25, 2013 Leave a Comment
When your vendor talks about SEO for Recruiting, what they really mean is that SEO for Recruiting is one of those terms that sounds really cool, even though they have no idea what the hell SEO for Recruiting actually means.
Which is ironic, because they’re using excellent keyword density. They always do. At least according to this research that’s conveniently protected by a firewall.
Here’s how to decode some of the highest ranking, highest volume, but mostly meaningless messaging used by HR Technology vendors. Because you don’t want to be collateral damage when it comes to product marketing.
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Shut Up, Already: Stop Talking About These 3 Recruiting “Trends”
Posted on November 21, 2013 21 Comments
I read a ton of blogs, participate in a lot of Twitter chats (or as I call them, “pithy parties”) and listen in on a lot of presentations about trends in talent acquisition and HR technology. But what’s trendy among the industry “influencers” who need your company’s cash to keep the lights on don’t necessarily jibe with the stuff that really matters to candidates and employers.
Here are three hot topics that drive a ton of talk but very little value unless you’re a consultant with a specific agenda in mind: Read More
Smoking Hashtags
Posted on November 1, 2013 Leave a Comment
TGIF, right? Yeah, that used to be more exciting before they pulled Family Matters, Step by Step and Boy Meets World from the best programming block this side of Thursday nights on NBC circa 1996, but now, Fridays just mean having to see #FollowFriday (or #FF, if you f-ing like) proliferate throughout my social stream.
I’ve always hated these because they’re not only pandering, but was a trend started by Mashable, the landing spot for all douche canoes floating on social streams. I understand it even less considering that Twitter, in particular, has a pretty good algorithm displaying people you should follow that really defeats the point of this weekly onslaught of hashtag abuse.
Which got me thinking a little about the purpose of hashtags.
How To Stalk (or Source) Someone on Twitter
Posted on October 31, 2013 3 Comments
Twitter can’t be beat when it comes to business development. Sure, it’s good for engagement, and great for sharing content. That’s what it’s really designed for, after all. But the nice thing about effective engagement and relevant content on Twitter is that you can build up a very targeted, highly segmented base of followers which essentially make them warm leads.
If you want to know how to proactively source talent with Twitter’s advanced search function, Jen Picard recently published a great guide for recruiters worth reading. For just-in-time recruiting, I’d also recommend FollowerWonk, a free tool offering many of the same functions but with some nice sorting and ranking tools. Getting true value from Twitter, however, is entirely correlated (in my experience) not to who you find or engage, but who your followers are.
Hiring Assessments & Astrology
Posted on October 30, 2013 3 Comments
It’s pretty obvious recruiting isn’t rocket science, but it might as well be. The goal of talent management, after all, basically involves looking for “stars” and making sure they’re ‘aligned’ with organizational needs, lest they end up in the “black hole” of the hiring process. That’s why it’s time to take a look at the newest weapon in the war for talent: astrology.
If you’re feeling skeptical about the ability of planetary alignment to predict quality of hire, remember that first feeling you had when you learned your Myers-Briggs acronym? They have about the same amount of scientific validity (to true believers, anyway), after all, and both rely almost exclusively on confirmation bias to generate (and validate) their findings.
Snark Attack 