Snark Attack

Video Interviews Evolve: Zoom’s Strategic Move with BrightHire

Posted on November 18, 2025     Leave a Comment

When Sunset Boulevard Meets Sass

I want to tell you a story. Back when I was running social and employer content over at Monster (aka so long ago that it was actually an S&P 500 component, and dinosaurs ruled the Earth, and Taleo shipped its last update), I wrote a harmless little post on their employer resource center suggesting that companies film their hiring managers and embed those videos into job descriptions. 

Nothing fancy. I pointed out that in fact, companies shouldn’t invest in video – for the recruitment marketing genre, Cinema Verite is the optimal style – a reference that was probably lost on those employers who paid agency retainers to make their career site look like a McG sizzle reel.

Then, as now, I suggested that all you need to make it not cringe was a simple introduction from the person a candidate would actually work for, talking about what the job is really like. Kind of like one of those director’s commentary tracks they used to stick on DVDs.

PS: Sorry, Gen Zers – not that you don’t get the reference, but you didn’t experience the joy waiting for Netflix to mail you DVD gems like Showgirls narrated by a drunk Paul Verhoven or Scorsese droning on about the cinematic influences of establishing shots or cutaways.