Our Employer Brand Is Crisis.

I can’t really say I miss my days in PR with any sort of nostalgia, nor do I think of it fondly – in fact, in retrospect, it kind of sucked. So, why do I bring all of this up?

Well, recently, one of my friends forwarded me an article in the Boston Globe with the kind of title that gives anyone in PR (or HR) nightmares: “Hubspot book is an unflattering portrait of Cambridge company,” the headline screamed. And, of course, immediately caught my interest.

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No Can Write? No Problem. This is Marketing!

While there are a lot of great software products out there for the HR professional of today, who is as important to business in our rapidly changing times as were the trusty smithies or habadashers of yesteryear. But there are only 8 hours in a workday. You’ve got a limited budget, and even more limited time. 9-5 is hard time, sometimes. But that’s why God invented whiskey!

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Not Afraid: Marketing for HR.

“I attempt these lyrical acrobat stunts while I’m practicing that I’ll still be able to break a motherf-ing table over the back of a couple old ladies and crack it in half, only realized it was ironic … after the fact.” – Eminem, Rap God

One of the most overused and hackneyed clichés in the people business is also a testament to HR’s historic failing to be taken seriously.

The reason that the whole “seat at the table” conversation has become so banal is that the goal of actually becoming a business partner for our businesses has largely been limited to a somewhat oxymoronic job title.

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April Fools: Why Elevated Careers Is A Joke.

 

The first time I heard eHarmony was making a jobs play was all the way back in the Summer of 2013; I even pushed back a flight home from SHRM to attend an ancillary conference where Dr. Steve Carter, eHarmony’s Chief Data Scientist, was speaking about using their matching software for recruiting for the very first time.

What can I say? I’m a geek like that.

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One More Night In Hollywood.

My freshman year of college, I lived in a high-rise dorm in the middle of the hood. I loved every minute of it. My favorite part, however, was the fact I could see the Hollywood sign from the window of the shared bathroom.

Every morning I looked out and thought to myself how awesome it was to be so close to the action, and it was, as a kid coming straight outta Kansas.

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