OpEd Category

A Questionable Post: Interviewing’s Greatest Weakness

If you want interviewing advice, there’s literally millions of options out there, and more or less, most of them say exactly the same thing.  “Research the company, prepare questions to ask, show up 10 minutes early, make eye contact,” the sort of thing that seems pretty obvious to any candidate who makes it through even […]

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Influenca: Ignoring The Influence Industry

The last few weeks have brought on an onslaught of posts dedicated to HR and recruiting trends, although it’s a constant staple of almost every B2B editorial calendar, New Year’s or not. The funny thing is, upon closer inspection it seems that in the business of hiring, trends aren’t actually defined by consumer demand or market […]

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Higher Hires: Reefer Madness & Recruiting

There are few topics more taboo in the strange sweater and swag filled world of HR than smoking weed, or “ingesting marijuana,” if you’re an employee handbook or an SPHR. But Colorado’s recent reefer legalization proved a big hit for HR and recruiting content. This coverage certainly sparked a bowl of controversy and commentary about […]

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Steal This Post.

While technology has improved and impacted the ways we work and live, often for the better, an unfortunate byproduct of the digital age is the fact that things like voice, tone and style no longer matter much.  The objective has objectively changed from selling ideas to selling product, and while a matter of snobbery and […]

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5 Content Marketing Predictions for 2014

Because there was a picture of a cute animal along with a retweetable headline, duh. Consider this a bonus prediction, but keyword laden lead paragraphs in employer content marketing will continue to be the only original content involved in most employer content marketing in 2014.  Or does it lose to the rhethorical question to drive […]

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