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How Many Licks Does It Take To Get To The Center of Social?

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Hootsuite, a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and publishing tools have fueled the company’s explosive growth from bootstrap to big brand, from start-up to social success story. In under four years, Hootsuite has […]

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Fashion Faux Pas: Funkyzeit Mit HR

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If you’ve seen me at a conference, this is going to be hard to imagine.  But when I was immersed in the world of Fortune 50 HR departments, the professional equivalent of a home ec class, I thought the best way to fit into a world where I was an obvious interloper was by simply […]

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Pour One Out For These Dead Recruiting Trends, Homies.

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Recruiting and HR pundits sure seem to like writing obituaries.  Hell, there’s an entire cannon of posts, white papers and corporate copy on the death of any number of human capital-related themes.  Reading through this generic genre, everything from job boards to resumes (false) to LinkedIn (true) are either dead or on life support. Most […]

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Goodonya: Once on This Island

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There’s something almost mystical about Australia – which makes sense, considering its antipodal positioning.  And, I can tell you from experience, that 17 hour plane ride across the Pacific sucks.  You know when you get excited that the monotony of sky and surf is broken by some remote atoll or, better yet, a barge – […]

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Millennials and Social Media

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The first thing you should know about recruiting Generation Y? According to pioneering generational researchers William Strauss and Neil Howe, workers born between 1982-2000 actually prefer to be called Millennials. That nuance illustrates the essential element to recruiting and attracting the best Millennial talent — effective communications that speak to and understand their language and values. […]

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The Gospel of Social Recruiting

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I’m no theologian – my apologetics tend to be limited to defending snarky blog comments – but one thing that’s always struck me as kind of odd is the striking semblance that social has kind of always had to spirituality. I’m not talking about those who would, like the Pharisees, display their faith by live […]

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Influenca: Ignoring The Influence Industry

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The last few weeks have brought on an onslaught of posts dedicated to HR and recruiting trends, although it’s a constant staple of almost every B2B editorial calendar, New Year’s or not. The funny thing is, upon closer inspection it seems that in the business of hiring, trends aren’t actually defined by consumer demand or market […]

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Once Upon A Time: A Post in 3 Acts

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FADE IN: Act I: Set-Up The shaman figures prominently in many Precolumbian and aboriginal cultures, and for millennia they acted as stewards of an oral legacy stretching back to time immemorial.  Around dancing fires, the people huddled and listened as the Shaman cast his spell; but his sorcery was not supernatural – it was story […]

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HR Trendspotting: A Look Ahead at 2014

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It’s the holidays, which means it’s that special time when B2B marketers start pushing lazy, self-congratulatory content (“our favorite posts of the year!”) and, even more noxious, the prediction post. You know, the kind where bloggers talk about what’s going to happen next year. Which is weird, because you’d think if bloggers could predict the […]

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6 Social Media Content Marketing Lessons

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6. People Hate Long Leads. People love numbered lists.

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